In partnership with Gloo AI, Church Law & Tax launched a smart, values-aligned assistant trained on exclusive, paywalled content.
Overview
Church Law & Tax, a Gloo Capital Partner, with decades of trusted legal and compliance content, faced a modern dilemma:
Its content was deep.
Its authority was trusted.
But users couldn’t easily find what they needed, which challenged Church Law & Tax’s ability to gain new members and keep existing ones.
Together with Gloo AI, Church Law & Tax launched a smart, values-aligned assistant trained on exclusive, paywalled content. The result? A solution that:
Delivers fast, easy-to-understand answers to complex questions
Provides footnotes with links to help users go deeper and learn more
Drives membership value, giving users what they need–when they need it
But this is more than AI-powered search.
The Challenge
High-Value Content. Low Discoverability. Low Membership Conversion Rates.
Despite having thousands of articles, Q&As, checklists, and multimedia content, Church Law & Tax members consistently shared these friction points:
“I can’t find the exact answer I need.”
“The search results are overwhelming.”
“I’m not sure which content applies to our situation.”
“I don’t know the depth of content my membership actually offers.”
In other words, members could not easily search the full array of Church Law & Tax’s valuable content. What they needed is a trustworthy, real-time interface between content and users that could drive membership retention instead of confusion and churn.
The Solution
A Smart Assistant Built for Trust, Tiered Access, and Accuracy
Gloo AI partnered with Church Law & Tax to build a custom AI assistant designed for mission-critical use cases. The assistant is:
Role-aware and subscriber-tiered
Trained on exclusive content
Aligned to organizational tone and messaging
Cited, linkable, and auditable
Fully embedded in the existing member experience
When a member asks: “Can our church reimburse a pastor’s housing expenses?”
The assistant replies with a clear, accurate answer and embedded citations with links to resources.
How it Works
From Question to Conversion — in Seconds
Ask: Users can simply type their questions in plain language — no special keywords or search tricks required.
Get Trusted Answers: The assistant responds with clear, relevant information, including full citations of the organization's content.
Outcomes
A Smarter Way to Deliver Value — and Drive Revenue
Higher Engagement: Members who stay longer, engage more deeply, and return more often for answers.
Streamlined Service: The assistant handles repeat queries — freeing staff to focus on other needs.
Content Activation: Underused and unseen content gains new visibility through context-aware answers.
Paywall Conversion: Value is no longer hidden — it is revealed.
Strategic Takeaway
This isn’t just a better user experience.
This isn’t just a better user experience.
It’s a scalable, values-aligned revenue model for trusted content brands.
“When members get a trusted, authoritative answer— and see that more answers like it are just behind the gate — it’s not a sales pitch. It’s a service that retains members.”
A Repeatable Model for Membership-Based Organizations
This approach is now being explored across:
Legal & compliance publishers
Ministry and nonprofit content hubs
Associations and subscription platforms
Healthcare, HR, and regulatory info providers
Gloo AI: Values-Aligned Intelligence for Trusted Content Brands
Our platform empowers organizations to:
Make their archives smart and searchable
Deliver contextual answers that reflect voice, tone, and risk posture
Protect content while maximizing engagement and revenue
Build branded assistants that earn trust — and drive growth
Let's Talk
Ready to turn your content into a smarter member experience?