VisitorReach, a Gloo Capital Partner, helps churches build real relationships with people in their city—now with an AI Conversational Assistant that writes like a pastor.
Overview
Churches know that first impressions matter, but most struggle to follow up with guests consistently, much less personally. VisitorReach, a platform designed to automate church guest engagement, turned to Gloo AI to fill that gap.
Together, they launched an AI-powered reply generator that crafts personalized, pastoral messages in seconds—helping churches respond with care, even when staff are stretched thin.
“This helped us deliver consistency without losing authenticity. Our churches feel supported, and their guests feel seen.” - Marc Estes, President, CEO, Co-Founder of VisitorReach
The Problem
Churches Needed Consistent, Personal Outreach—Before and After the Visit
Every Sunday, new guests fill out forms or text to connect. But many churches:
Didn’t follow up at all due to being short on time or uncertain about the right thing to say.
Sent generic, one-size-fits-all templates
Relied on volunteers who lacked confidence in tone or language
Wished for tools that could help craft genuinely Christ-centered responses, rather than generic ones that felt disconnected from their faith.
VisitorReach recognized that church leaders wanted to engage people personally—from the first text to the follow-up—but needed help scaling their efforts with warmth and care.
The Solution
Gloo AI Delivered Instant, Context-Aware Replies That Sound Like a Real Pastor
VisitorReach integrated the Gloo AI assistant into its platform to generate guest reply drafts in seconds. These drafts are:
Personalized based on guest form responses
Contextually aware and editable
Available in multiple tone options: pastoral, encouraging, friendly, informative
Always designed to reflect the values and personality of the church
Now, even small teams can have meaningful, back-and-forth conversations with people in their city—before they ever step through the doors.
Implementation
Fast, Frictionless Integration for Church Leaders and Volunteers
AI Conversational Assistant: Generates draft replies based on guest data
Tone Selector: Users choose how they want to sound, then edit or send
Mobile-First Design: Built for leaders and volunteers on the go
Seamless Workflow: No training or heavy lift required to get started
The Results
Faster Replies, More Consistency, and Tools Volunteers Actually Use
Churches saw higher engagement with seekers before they visit, and follow-up rates increased across all church sizes
Churches feel more confident their tone is aligned among all team members
Volunteers re-engaged, empowered by tools that help (not overwhelm)
VisitorReach didn’t just add automation—they added authenticity at scale, helping every guest feel seen, valued, and welcomed by the local church.